USP Strategies – Magic Story – Coach Company
USP Strategies – Magic Story – Coach Company Magic Story – Coach Company short description text ‘Magic Story’ Case Study – Iris Gillingham, Coach Tour company Iris and her husband John founded a coach company called Cross Country Tours. Judging from their original advertisements, Cross Country Tours appeared no different from any of dozens of other coach lines selling...
Read MoreUSP Strategies – Are YOU the world’s best kept secret?
USP Strategies – Are YOU the world’s best kept secret? How much is that COSTING you every month?
Read MoreReferrals – The value of collecting qualified names
Referrals – The value of collecting qualified names and an incredible story of missing the chance Referrals – The value of collecting qualified names You may laugh and shake your head in disbelief when you hear this very brief story, but the message is compelling. When you hear how the so called experts can get it so wrong and miss an opportunity worth millions, you’ll never make...
Read MoreReferrals – Referral System checklist
Referrals – Referral System checklist Referral System checklist A Checklist for creating a Referral System To guide you in implementing your system, here’s a summary checklist of the basic ‘must do’s’ and ‘must haves’. q Have you educated your people as to why you’re asking them to solicit referrals from your clients? q Have you had your people ROLE-PLAY the asking process...
Read MoreReferrals – 5 key reasons why many Referral Systems don’t work
Referrals – 5 key reasons why many Referral Systems don’t work Referrals – Five key reasons why many Referral Systems don’t work Five key reasons why many Referral Systems don’t work Let’s assume you DO have your “Moments of Truth” in place … and you’re ready to create a system for optimising your referral potential. In our experience, there are five reasons...
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