your coaches
Your Hive Business Coaches, Berni Dymet & Chris Newton, (link to their profile pages) have over 50 years experience as international business consultants, helping hundreds of companies around the world improve their businesses.
It’s something they just love doing. Their passion is drawing alongside to help businesses with wisdom that works.
Practical insights that any business owner can implement to grow their bottom line.
One recent thing that Berni demonstrated was how easy it was to increase your existing business with your current customers.
Berni said……..
It is much harder to get new customers than to sell to your existing client base.
His method was incredibly simple……..
All you do is create a grid with all your products on the top and all your customers down the left hand side. Tick the boxes of the products they are buying from you. The ones that are not ticked find out why not and then SELL… SELL….. SELL. An immediate increase in turnover and profit with very little effort.
This is just one of many expamples of how you can improve your bottom line that our coaches have developed over their many years in business.
We are all worried about the worldwide recession so………
Let’s look at what Chris Newton says about the current climate and the importance of coaching:
Brace yourself. Despite the emergency initiatives by governments around the world, we ARE going to suffer the impact of the US and European financial meltdown. Possibly for years. There are going to be more and more businesses struggling to survive. And this will have severe flow-on effects in unemployment, credit tightening, and loss of buyer confidence.
As a thinking business person, you know taking decisive action to ‘recession proof’ your business is not a luxury. It requires your action right now.
By the way, if you have any doubts about the flow-on impact of the current uncertainties, think back to when the then Australian federal treasurer Paul Keating talked about Australia becoming a ‘banana republic’. He merely uttered those words and business flat-lined across the country. People stopped buying, pulled down the shutters, and Australia spiralled into the ‘recession we had to have’. Many companies never recovered.
If your business is your lifeblood, if it is your ‘retirement plan’, or it is the only thing standing between you and a nervous bank with the deeds to your house, then you do need to take action. At the very least, if you have shareholders, they’re going to want to see immediate action to protect their interests.
On a positive note, recession proofing isn’t about ‘cutting back’. Cost control is vital of course and your CFO or external adviser should be called in on that. Recession proofing is really about OPTIMISING what you’re doing now. It’s about seizing opportunities when others are gripped in fear. It’s about being rigorous and smart with your marketing. And it’s about implementing strategies NOW for cementing customer relationships that will repay you for a lifetime.
and finally follow the link here to change the way you price your offering…………..
